Oh darn! One less on line store to buy mass quantities of cheaply mass produced chocolates. Gifts that sit around your house for months until you offer them to company and are embarrassed by how they have turned white and chalky with age. Who can honestly eat a tin of 300 Hershey kisses?!
Hershey announced yesterday that they will be closing their on line store July 31st because “the current business model is not sustainable”.
Did anyone ever think of restructuring their merchandising and packaging department? They try to pawn off the same lame gift boxes as “occasion gifts” by putting little messages on the kisses. Maybe they should swap out some of those tacky Hershey branded tins for something more unique and classy. What ever happen to these artful tins? Don’t they make better gifts?
Hershey spokesman Kirk Saville said the company was looking into other e- commerce options, including strategic partnerships and licensing agreements.
Well maybe they should try incorporating some of those other higher end brands they have previously “acquired” such as Scharffen Berger, Joseph Schmidt, or Dagoba into their gift products. Consumer’s have become more educated about chocolate and their tastes have evolved, no longer are we willing to settle for these foil wrapped masses.
Due to the site closure you can still purchase this stuff for a whopping 25% off, personally I wouldn’ t take if if they gave it to me for free! Lets just hope they don’t sell their stock to places like Target and Ross for some poor suckers to buy years from now at dirt cheap prices because it will in turn taste like dirt.
Good Luck Hershey. Maybe you should just stick to candy bars.